Automotive Audio 3D Soundsystem
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New car sound technology with Automotive Audio and 3D speakers

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    How 3D sound changes automotive audio

    The sound engineer Martin Rieger owner of VRTonung has produced the sound for numerous VR and AR projects. He is also in great demand as a speaker on the subject of immersive sound. In the car, 3D audio opens up a range of possibilities for him. Here is the German interview with Meinungsbarometer.info (opinion barometer)

    Advantages of in-car 3D audio over stereo sound?

    3D audio can reproduce much more realistically than stereo how we humans perceive sound in our natural environment. This is why it is called immersive audio, because you can literally immerse yourself in the sound.

    3D Audio Concert Hall

    Endless possibilities for creative sound design

    For example, the car can be acoustically transformed into a concert hall and gives you the feeling of sitting in front of a real stage. You hear the orchestra in front and the audience in the back and are enveloped in the three-dimensional sound – just like in reality.

    Personalized listening experience for all passengers

    The car can also be divided into so-called listening zones, which is less descriptive of 3D audio in the conventional sense but just as exciting. Ideally, different audio content can be played in each seat without the other passengers being able to listen in, even though the same speaker system is used. However, this technology is mainly driven by loudspeakers that are installed in headrests and, despite being positioned directly at the back of the head, can produce a three-dimensional sound impression.

    What possibilities do loudspeakerless systems offer for 3D audio?

    Continental and Sennheiser presented a new car sound system at the CES 2020. This system makes the surfaces inside the car vibrate, eliminating the need for visible speakers.
    Strictly speaking, listening with just two loudspeakers does not correspond to our listening habits. We can clearly locate the sound as a point or phantom source from the direction of the playback devices.

    Car Loudspeaker Sound System

    A new form of sound perception

    But if you imagine, for example, an acoustic band in a jazz club, the sound is carried into the room by various sound sources. In the form of musical instruments, with different sizes and radiation characteristics. Loudspeakerless systems could solve the problem of localization and create a listening impression that could be even more natural.

    Benefits beyond sound engineering

    However, the greatest advantages are less to be found in sound engineering. Weight can be saved and designers have to make fewer compromises with visible speakers when creating the interior.

    What potential does this offer for Augmented Reality (AR)?

    In the car, 3D audio technology can be used to provide the driver with precise directional information.

    autonomous self-driving car automotive audio entertainment

    More than just a Beep

    Warning signals in the automotive audio sector rarely go beyond a designed beeping in mono. My colleagues at Impulse Audio Lab are working on sound design for electric cars, among other things. If such specially designed driving sounds are used as audio objects that can be moved freely in 3D space, the driver could, for example, be told that he is being overtaken by a car that is in the blind spot on the left. And that without the driver having to move his head. Comparable alarm systems are often built into the side mirror and usually communicate only visually.

    Exciting for self-driving cars

    Thus, 3D audio would add value to the driver’s environmental awareness and would be elegantly sounding without beeps and instead using sound design, which could be mixed charmingly into the current music playback.

    Is there enough content to help 3D audio make a breakthrough?

    Beyond the obvious music and movie productions, there is already a lot of immersive audio content being created, such as virtual reality and augmented reality, soundbars, smart speakers, etc.

    Gasteig München 3D Audio Orchester Experience

    Audio is faster than Cars

    The only thing missing is a standard that allows a master file to be played correctly on all devices, regardless of the number of speakers or whether headphones are used for binaural playback. Furthermore, a lot is happening in the world of streaming providers. Dolby Atmos Music, for example, works with Amazon Music and Sony has had more than 1000 titles remixed into 3D audio with its "360 Reality Audio" format. They are distributing them on Deezer and Tidal, among others.

    Plan B already exists: Surround Upmixer

    By the time cars are actually on the market with a 3D audio system, there will already be countless hours of material. But even if not, so-called upmixers from mere stereo signals already deliver impressive 3D audio experiences. Even if not with quite as much goosebumps as specially produced content, which has been a big topic in the sound engineer scene for years.

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