Leadership & Innovation is an annual lecture series at the University of the Federal Armed Forces Munich. This year, the event is themed “Reality Revolution – How disruptive technologies transform marketing”.
Mainly, it will be about XR in the marketing of products and services.
The event is aimed at founders.
At the event there will be Talks, Workshops and Focus Groups on the topic of XR.
Talks will revolve around XR in marketing, branded storytelling, ethical aspects of AR, customer relationship management, death by innovation, sound branding and the impact of sound on experience.
The program in detail can be accessed here: https://www.unibw.de/bw/nachrichten/3-leadership-innovation-talk-universitaet-der-bundeswehr-muenchen-neubiberg-fr-30-10.2020
As an expert in immersive audio, I am excited to speak about the impact of sound on the experience of VR Experiences.
I am particularly excited that there will be another talk on sound. Dr. Paul Steiner will talk about “Sound Branding: making brands audible”.