Make your next production feel unforgettable.
Six real-world use cases with audio demos you can actually listen to with your headphones and ideas that will inspire you.
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About the Author
Martin Rieger — Studio VRTonung, Munich
3D audio expert with 100+ immersive projects for brands like Audi, Allianz, Bugatti, BMW, Harman/Kardon, GE Health, Hugo Boss, Lufthansa, Sennheiser and VW — shot in locations from Munich to Bangladesh, Kenya, Belgium, Vietnam, Cambodia and China.
Member of XRBavaria · Audio Engineering Society (AES) · BVFT · GEMA · VDT · BIBB.
What’s inside the guide
- 01
The real problem of project managers
Why events keep looking impressive but feel replaceable — and where audio fits in.
- 02
The blind spot and the shift to “sound first”
Sound as experience design — controlling attention, emotion and memory.
- 03
What is “3D Audio”?
Not much talking — better is to experience for yourself here.
- 04
6 real-world use cases + 1 bonus each
Briefing, challenge, solution and result for each case — with a demo and a extra idea to take it further.
- 05
How I work with agencies and productions
Consulting, recording, post — where I plug into your workflow and boost your production.
What clients say about Martin Rieger
It was a pleasure and an honor to work with Martin Rieger!
I have been working with 3D spatial sounds in Virtual Reality since the year 1994, but had never used Ambisonic sound before.
Martin set up the sound very quickly and beautifully for my VR artwork, and taught me a lot about using this key in the process. I really highly recommend him!
Martin Rieger truly can be considered an expert in the field of three dimensional audio.
He goes out of his way to help realise each client’s project in a fully engaging and immersive manner, no matter the level of complexity.
Martin has a rich understanding of both the acoustical and psychoacoustical aspects of sound, which is essential for successful 3D audio implementation.
The complex binaural sound design with recorded lyrics was a crucial part of my theater performance The Holy Bitch Project and the streaming version.
What I particularly appreciate about working with Martin is his enthusiasm, willingness to experiment, and precision.
I look forward to more projects together.
We can recommend Martin Rieger as a professional and competent partner for film and audio productions.
The cooperation in the context of our "Sounds of Germany" campaign was extremely pleasant from the creative phase, through filming to post-production, and the final result was first-class.
Our challenge was that we needed more knowledge about 3D sound, especially for music.
Martin Rieger's 1-on-1 coaching showed all the opportunities immersive sound has, how it is used now, and how it can evolve.
Since Immersive sound is quite new in the Norwegian market, it was great to have an international take on the format.
Under the motto 'Technology Meets Creativity', Martin Rieger inspired the workshop participants with a lecture about brand-new
developments in the field of spatial audio.
He showed us practical examples of the immense potential of immersive sound technologies.
Professional, practical and entertaining.
It was a fascinating conversation that will support us when feedback back to our clients.
Your notes and follow up are excellent, we appreciate the time you’ve spent on your thinking.
Martin is an expert in spatial audio who has a deep understanding of the technology and its impact on the listening experience. He brings a clear view of the use cases and how they will evolve in the future. To top it off, he is a pleasure to work with!
Martin Rieger from Munich was the sound engineer on set. He has experience with immersive audio and delivered excellent sound quality.
At my request, he used a “symmetrical” Schoeps ORTF-3D microphone system designed by Günther Theile, which is equipped with eight spatially separated supercardioid microphones and offers a “larger,” more spacious reproduction for our purposes.