{"id":6618,"date":"2022-10-19T11:30:07","date_gmt":"2022-10-19T09:30:07","guid":{"rendered":"https:\/\/www.vrtonung.de\/asmr-sound-hype-wird-von-tonmeistern-entmystifiziert\/"},"modified":"2026-08-22T15:18:29","modified_gmt":"2026-08-22T13:18:29","slug":"asmr-audio-hype-demystified-by-sound-engineers","status":"publish","type":"post","link":"https:\/\/www.vrtonung.de\/en\/asmr-audio-hype-demystified-by-sound-engineers\/","title":{"rendered":"ASMR Audio, the Hype demystified by sound engineers"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_opengraph-image":"https:\/\/www.vrtonung.de\/wp-content\/uploads\/DALLE-2022-10-19-11.42.33-1200x630-1-aimg.jpg","_yoast_wpseo_opengraph-image-id":"18620","_yoast_wpseo_twitter-image":"https:\/\/www.vrtonung.de\/wp-content\/uploads\/DALLE-2022-10-19-11.42.33-1024x512-1.jpg","_yoast_wpseo_twitter-image-id":"6616","footnotes":""},"categories":[1],"tags":[23],"class_list":["post-6618","post","type-post","status-publish","format-standard","hentry","category-unkategorisiert","tag-overview-en"],"acf":{"remove_from_blog_overview":false,"alternative_title":"","previewimg":18618,"text":"ASMR Audio? For a few years now, a term has been buzzing around the Internet. Especially on YouTube you can find videos with the four letters in the title: A S M R. Google spits out 4.3 billion search results, a multiple of 3D Audio, spatial sound or Dolby Atmos. \n\nThere are some connections to immersive sound though. In addition, I have recently been involved to do commercial projects in this context. To explain, ASMR audio refers to recordings designed to trigger a relaxing sensation through gentle sounds and soothing voices.\n\n**But what exactly is the phenomenon described by the term ASMR, and what does the hype mean for future content formats?**\n\n### What happens when you listen to ASMR audio?\n\nASMR stands for Autonomous Sensory Meridian Response. It refers to a feeling that can be triggered in affected individuals by certain sensory stimuli (triggers). For example, such trigger sounds include gentle whispering, certain sounds such as tapping fingernails on a hard surface, personal affection, or light touches to the head.\n\nThe sensation is usually described as a pleasant and soothing tingling (also called tingles) sensation. This sensation often begins on the scalp and can be localized mostly in the back of the head. It can also spread over the neck, along the upper spine, and sometimes into the shoulder area. \n\nThe tingling sensation is typically caused by gentle stimuli like whispers, tapping, or soft sounds.\n\nI like to describe ASMR audio as \u201cgoose bumps on the head\u201d. However, few people can perceive ASMR at all. So don\u2019t worry, should you listen to ASMR audio content and not feel any tingling. Because there are more than enough videos that you can enjoy like that. For me, it\u2019s just insanely fascinating what kind of content ideas people come up with, but more about that later.\n\nBe informed about new internet Hypes with Sound\n\n##What is an ASMR video?\n\nA video that deliberately uses sounds to trigger a tingling sensation on the scalp and neck. Typical triggers are whispering, tapping fingernails or rustling paper, usually recorded with microphones placed very close. It is almost always listened to on headphones.\n\n### ASMR is more than just tingling\n\nMany of the people who can experience ASMR like to watch so-called \u201cASMR videos\u201d on YouTube. In the videos, various triggers are specifically used to trigger ASMR in the viewer and listener with sound. \n\nSuch triggers can be, as already mentioned, sounds that are generated with the fingers, the mouth (including lips and tongue), or through different moves like slow hand movements. There are even entire ASMR trigger lists, with words that work even better when spoken or whispered:\n\n* Tingles\n\n* Relax\n\n* Sleepy\n\n* Crackle\n\n* Tranquility\n\n* Sugar Cookies\n\n* Stipple\n\n* Whisper\n\nCommon materials used for sound triggers in ASMR videos include paper and glass, which are often crumpled, tapped, or scratched to create relaxing noises. Noises in general, such as ambient or background sounds, are also frequently used as ASMR triggers.\n\nAs you can see, words that are also thematically close to ASMR work particularly well. So it is often simply formulated what the listeners should feel (relaxation, tiredness), or what is happening (crackling, smacking).\n\nSo even quite a few people who cannot experience ASMR watch this kind of video to relax. The click numbers of the videos are sometimes in the million range, sometimes in the 9-digit range. This is really fascinating, considering that the content is quite mindless to be honest. \n\nSome people are eating something, licking objects, or tipping around somewhere. But ASMR audio has not been thought through to the end by far, so there is still a lot to discover:\n\n[ytvideo id=\"W6OhOgC8hgQ\"]\n\n## What is good and what is bad ASMR content?\n\nThe ASMR experience is very subjective and can differ greatly from individual to individual. Whether an ASMR video really triggers ASMR, therefore, depends primarily on the individual viewer. What is a strong trigger for one person can be repulsive for another person and even trigger an opposite feeling. \n\nOf course, labeling good\/bad is also difficult. However, as a content creator, I would argue that there are definitely criteria by which quality can be judged. Understanding and engaging with your audience is also crucial, as connecting with viewers and responding to their preferences can help build a loyal community and improve content quality.\n\nNevertheless, there are specific triggers, techniques, and sounds that are more likely to trigger ASMR. The classic triggers, like tapping and cracking sounds or whispering are effective for many people. However, it is not only the triggers that matter, but also how they are used. \n\nIt\u2019s not just the sound that matters, but also how the person triggering that sound behaves. This is because ASMR is strongly linked to personal attention and social bonding.\n\n### Good examples of ASMR videos.\n\nA well-known and good example of this is \u201cGibi ASMR\u201d (YouTube: 4.42 million subscribers). In her videos, she herself takes center stage and demonstrates various triggers to viewers. She often turned to the viewers, addresses them, and sometimes looks directly into the camera. Her face is in the center of the frame. \n\nShe also regularly uploads ASMR roleplay videos in which she re-enacts a visit to the dentist, for example. These videos are also very popular in the ASMR community.\n\n* Channel: [https:\/\/www.youtube.com\/c\/GibiASMR](https:\/\/youtube.com\/c\/GibiASMR)\n\n* Roleplay video: [https:\/\/www.youtube.com\/watch?v=EEF0pg9hSpQ](https:\/\/youtube.com\/watch?v=EEF0pg9hSpQ)\n\n[ytvideo id=\"HUlR6zQjTmw\"]\n\nAnother good example is the channel \u201casmr zeitgeist\u201d (YouTube: 2.46 million subscribers). Unlike the videos of \u201cGibi ASMR\u201d, the ASMRtist is not the focus of the video here and is often not even visible. Instead, the focus is on the special sounds and the visual design. \n\n[ytvideo id=\"QjzlGyxLZyg\"]\n\nThe videos are optimally lit and technically very well produced. Here not only the listeners have their pleasure, but also the eyes are kept happy. Channel: [https:\/\/www.youtube.com\/c\/asmrzeitgeist](https:\/\/youtube.com\/c\/asmrzeitgeist)\n\n[newsletteroptin text=\"Be informed about new internet Hypes with Sound\"]\n\n### Bad demonstrations of ASMR\n\nExamples of rather less effective ASMR content are the videos in which celebrities try their hand at ASMR audio. Since they often don't know anything about ASMR themselves and just trigger sounds by feel, the videos serve more for entertainment than for actual purposes. This can be seen well in the video of Paris Hilton for \u201cW Magazine\u201d:\n\n[ytvideo id=\"HCuddH2qRyY\"]\n\nNevertheless, it is also possible for such videos to trigger ASMR in certain people. Therefore, it cannot be said that these types of videos are generally bad. They may just work for a few people. In the end, if an ASMR video with the right sound triggers ASMR in a person, it is a good ASMR video for that person.\n\n### In the YouTube rabbit hole\n\nThen there are these rather disreputable videos of mostly young, good-looking women according to European beauty standards. ASMR sounds are performed somewhere, but you quickly get the feeling that it\u2019s not primarily about that. But rather about the secondary sexual characteristics of the performers. Most of the time, the binaural microphone is even licked, or the protagonist twerks in front of the camera.\n\nUnfortunately, this often casts ASMR in a flimsy light. So there are indications that the adult industry has already jumped on the bandwagon. One secret challenge for creators of such content is managing their online communities and dealing with negativity or hate that can arise around controversial videos. \n\nThis article is not so much about that. But it must be said that the erotic industry is very experimental and innovative with technologies \u2013 and that includes 3D audio.\n\n## How important is 3D audio to the impact of ASMR?\n\nSpeaking of which, you often see ASMRtists \u2013 that\u2019s what artists who produce ASMR content are called (ASMR + Artist ) \u2013 sitting close to the camera whispering into a microphone or making certain sounds with objects. \n\nIn a typical living environment, achieving professional sound quality requires careful attention to microphone position, as even small changes can impact the acoustics. Many creators mark the floor to ensure the microphone is always placed in the optimal spot, maintaining consistent audio quality. \n\nThe distance between the microphone and the sound source is also crucial; the proximity effect, as audio engineering describes, means that holding the mic too close can boost bass frequencies, so maintaining the right distance is key. \n\nRecording at night helps avoid background noise from street or airplane sounds, while running appliances can introduce unwanted noise into your recordings. Some microphones have features that can be activated, such as low-cut filters, to further improve sound quality.\n\nAs a careful observer, one notices that binaural microphones are increasingly being used for recording. These high-quality microphones can capture even the most subtle ASMR triggers, enhancing the listener's hearing experience by revealing intricate audio details. \n\nStereo or binaural setups work to create a more immersive soundscape, making the listener feel surrounded by the sounds. When you compare different microphones or setups, it's clear that while world-class gear can help, experience and skill are just as important for achieving great results. \n\nBased on your budget and needs, you might choose between entry-level and professional equipment. If you want to learn more about microphone self-noise, check out our blog for detailed information.\n\nHere, the 3Dio brand has introduced artificial heads to the market, which enjoys great popularity. Especially among the most successful ASMRtists, these mics equipped with ear models are part of the standard equipment. To film high-quality ASMR content, proper setup and planning are essential. \n\n**But how important are binaural microphones and 3D audio to evoke ASMR in the listener?**\n\n### Expert opinion from audio engineers\n\nSound designer Claudia Nader Jaime, known as [Clau Nader](https:\/\/claunader.com\/) is also investigating this question. She is part of the [ASMR Research Network ASMRNet](https:\/\/asmr-net.com\/home) and is currently investigating what difference mono, stereo, and binaural sound make in relation to the user experience. \n\nTheir study is still ongoing, so there is no final result yet. However, predictions can already be made from the findings so far. In particular, the quality of ASMR recordings, including microphone sensitivity and immersive sound design, is being examined to understand how they contribute to the sensory experience.\n\nThe opinions of the participants in the study differ. Many say they have never had such a clear and intense listening experience as with binaural audio. They get stronger reactions because of the closeness and connectedness that can be created by a binaural recording. \n\nFor others, again, it is enough if the recordings were made with the cell phone microphone because it seems more realistic to them due to the way it is recorded and background noise, for example. As well as the environments that ASMRtists usually record in. \n\nMore like houses, and bedrooms, rather than acoustically treated spaces like the studio where I produced my media. This is more important to them than a clear and perfect recording. The calming effects of ASMR recordings are often comparable to those experienced when listening to relaxing music or practicing mindfulness, with similar benefits for relaxation and stress relief.\n\n[image id=\"6604\"]\n\nClaudia says that people who are not audio-savvy would often find it hard to tell the difference. There are many factors that play a role in the ASMR experience and possibly things that are more relevant than the format of the sound. \n\nFor example, the environment in which the ASMR content is heard. Given the divergent opinions and a small number of participants, more research is needed.\n\nPossibly the difference between stereo and the personal individual HRTF could be bigger and more crucial than the seemingly small difference between stereo and binaural. Clau would also like to investigate this question in the future.\n\nThe difficulty with such studies is that ASMR is a very individual feeling and can vary from person to person. Many, as already mentioned, cannot experience it at all. Others watch the videos with their eyes closed in order to fully concentrate on the audio. For still others, the sound is rather secondary, as for them the visual is the main trigger.\n\n### Exceptions prove the rule\n\nAs a sound engineer, I\u2019m naturally audio-savvy, but I also like to be pragmatic. For the most part, I can agree with Clau\u2019s statements, because for \u201cnormal people\u201d \u2013 i.e. not hi-fi enthusiasts \u2013 the choice of microphone is less relevant. For them, the question is not which microphone was used at all.\n\nFor them, the questions are rather:\n\n* Why does my head tingle with ASMR?\n\n* Who is ASMR for?\n\n* What do you need for ASMR?\n\nFor me, the question of the best microphone for ASMR audio is more a question of context. I was happy to meet real ASMRtists during my ASMR video for Audi. They were of course amazed at my dummy head microphone. And I was surprised that they technically always took only a mono microphone.\n\nSomewhere, having over a million subscribers on YouTube speaks for itself, so it seems that normal microphones also work. Nevertheless, the influencers in the A-B comparison were so enthusiastic about the binaural sound that they definitely want to work with it \u2013 as many of their colleagues already do.\n\n[image id=\"6606\"]\n\nI know an example from a similar category in the area of \u201cbinaural beats\u201d. I\u2019ll have to write an article about this sometime, but ultimately these sounds only work with headphones. These sounds are also supposed to relax or help you fall asleep. But there are enough people who enjoy them even without headphones. \n\nFor example, they open YouTube on their smartphone and place the device next to their pillow. From a scientific point of view, there can be no binaural beats here, but hey, if it helps people sleep.\n\nI think it\u2019s generally a matter of context and storytelling. At the beginning of an ASMR creator\u2019s journey, it can be challenging to build a community and gain views, so patience is important. If you see a microphone and hear a person talking into it, that\u2019s directly plausible to our brain. It\u2019s the same with an artificial head microphone. \n\nAlthough I would argue it\u2019s more fun. When you see an ear being whispered into and you actually hear exactly that three-dimensionally via headphones, it\u2019s something magical.\n\n## ASMR Research\n\nWith her team in the ASMR Research Network, Clau is therefore additionally working on various studies. This network is led by Dr. Giulia Poerio and Dr. Thomas Hostler. They are interested in getting as many opinions and perspectives as possible to find out what the questions are that they need to ask to better understand ASMR.\n\nSince ASMR is by nature a very broad, interdisciplinary topic, they try to involve as many people as possible. These include psychologists, neuroscientists, visual artists, computer scientists, and sociologists. As well as users and also ASMRtists who produce content themselves. \n\nOn the one hand, the focus is on the actual definition of ASMR, since this is still somewhat fuzzy everywhere and ASMR is sometimes misunderstood. On the other hand, a main concern is to explore the neurology of ASMR audio and its relaxing effects on the mind.\n\nAnother field study, which will be published soon, deals with this:\n\n* what equipment ASMRtists use for their videos?\n\n* what types of triggers are most common?\n\n* what is most effective?\n\nASMR audio is being analyzed for this right now. However, Clau suspects that it might have something to do with the strong attack of the sounds, which are typical of the classic knocking or crackling sounds in ASMR videos, for example. The most viral example of that attack is the [link id=\"13340\" text=\"8D knocking sound on Twitch\"].\n\nFurthermore, low frequencies could play an important role for an effective ASMR experience. Many participants report that ASMR helps reduce stress, calms the mind, and provides a relaxing sensation by soothing the senses.\n\n[image id=\"6608\"]\n\n## The Future of ASMR Audio has more possibilities\n\nThe ASMR triggering element \u2013 the trigger \u2013 has always been there. You only have to look at Bob Ross' TV show where he gives a painting class in his own unique way. Through his soft, soothing voice and the stroking of the brush on the canvas, he unconsciously creates ASMR triggers. \n\nThe only difference is that at the time the show was on TV, the feeling of ASMR was not yet publicly known.\n\nNow such triggers are specifically used in videos to create ASMR audio. But ASMR-inducing content is not only found on YouTube. With the growing hype, the phenomenon has spread to other platforms like Tiktok and even its own \u201cASMR apps.\u201d But there are also more unusual things like ASMR live performances.\n\nSince the phenomenon hasn't been around for too long, there's a lot of experimentation going on with it. The advertising industry and marketing agencies have also recognized the potential of ASMR audio and so ASMR triggers are increasingly used in advertising. \n\nSometimes entire commercials are created that could also function as stand-alone ASMR videos. Here is the example of Audi where I was involved:\n\n[ytvideo id=\"njTAITHZRxA\"]\n\n### ASMR as a form of therapy\n\nA majority of people who like ASMR audio use it to relax or fall asleep better. Studies have already proven that watching ASMR videos lowers the heart rate in people who can experience ASMR. Some ASMR users also report that ASMR videos have a positive effect on their mood and would even relieve symptoms associated with anxiety disorders and depression. According to Clau Nader Jaime, the possibilities of ASMR are limitless.\n\nShe firmly believes that in the future ASMR audio will be therapeutically recognized in the same way as meditation and respected as a formal therapeutic tool by the health sector. She also anticipates that the hype surrounding ASMR will continue to grow.\n\n[ytvideo id=\"0aY4SaLA0q8\"]\n\n### ASMR in commercials and marketing\n\nThere are also many opportunities to use ASMR for marketing purposes. I was already allowed to implement project for Audi here and would like to write another article about it. So if you want to know how to use ASMR, just write me a mail.\n\n###Let's talk about your project\n\nWant to use 3D audio in a real project, not just understand it in theory?\n\n[link id=\"155\" text=\"Get in touch \u2192\"]\n","related_articles":[2589,4969,6232,871]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ASMR Audio, the Hype demystified by sound engineers<\/title>\n<meta name=\"description\" content=\"What exactly is ASMR sound and what significance does the hype have for future content formats in the field of 3D audio and immersion?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vrtonung.de\/en\/asmr-audio-hype-demystified-by-sound-engineers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ASMR Audio, the Hype demystified by sound engineers\" \/>\n<meta property=\"og:description\" content=\"What exactly is ASMR sound and what significance does the hype have for future content formats in the field of 3D audio and immersion?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.vrtonung.de\/en\/asmr-audio-hype-demystified-by-sound-engineers\/\" \/>\n<meta property=\"og:site_name\" content=\"VRTONUNG - 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