{"id":4933,"date":"2021-12-02T16:27:31","date_gmt":"2021-12-02T15:27:31","guid":{"rendered":"https:\/\/www.vrtonung.de\/?p=4933"},"modified":"2026-07-17T17:07:53","modified_gmt":"2026-07-17T15:07:53","slug":"spatial-3d-audio-marketing-commercials","status":"publish","type":"post","link":"https:\/\/www.vrtonung.de\/en\/spatial-3d-audio-marketing-commercials\/","title":{"rendered":"3D Audio Marketing: How Spatial Audio Can Be Used Successfully in 2025"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":9,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_opengraph-image":"https:\/\/www.vrtonung.de\/wp-content\/uploads\/vrtestung_a_3d_audio_online_marketing_agency_1200x630-aimg.jpg","_yoast_wpseo_opengraph-image-id":"18652","_yoast_wpseo_twitter-image":"https:\/\/www.vrtonung.de\/wp-content\/uploads\/vrtestung_a_3d_audio_online_marketing_agency_1024x512.jpg","_yoast_wpseo_twitter-image-id":"8790","footnotes":""},"categories":[1],"tags":[22,23,25],"class_list":["post-4933","post","type-post","status-publish","format-standard","hentry","category-unkategorisiert","tag-news-en","tag-overview-en","tag-storytelling-en"],"acf":{"remove_from_blog_overview":false,"alternative_title":"","previewimg":18650,"text":"Are you looking to bring your advertisements and commercials into the 21st century? Nowadays, people crave an immersive experience that they can\u2019t get anywhere else. With [3D Audio](https:\/\/www.vrtonung.de\/en\/3d-audio-content\/), also known as [Spatial Audio](https:\/\/www.vrtonung.de\/en\/apple-spatial-audio\/), binaural audio or immersive audio, you can give your audience a totally unique and engaging experience through audio content .\n\nAs a marketer, it is important to know how this technology works in order to take full advantage of its potential, especially when implementing audio marketing strategies . Here I will discuss what immersive audio is all about; from the technology used such as microphones to digital processes that manipulate sounds so viewers feel like they\u2019re really there in the environment. The United States leads in revenue generation in the 3D audio market due to its robust technology industry and numerous companies at the forefront of audio innovation.\n\nBy combining great content with amazing 3D sound production techniques we open up endless opportunities for truly captivating stories through audio ads and advertisement campaigns that no other medium could provide. Continue reading on for more information!\n\n## What is Spatial Audio for commercials?\n\nAlso known as binaural audio, 3D sound is a recording technique that captures the sound to give a completely [Immersive Audio](https:\/\/www.vrtonung.de\/en\/immersive-audio-is-more-than-just-3d-music\/) experience with 3 dimensions and surroundings. Think of it as virtual reality for your ears. In typical surround sound audio formats, you simply hear two dimensions of the sound (left-right, front-back). To be fair, there are multiple terms and they slightly have a different meanings depending on the content. Spatial audio is much more immersive, as it offers up a 360-degree, virtual sphere of sound that feels as though it\u2019s coming from all around you. Here, we want to focus on the binaural stereo for online marketing. In the following, it is called [3d Audio or Spatial Sound](https:\/\/www.vrtonung.de\/en\/spatial-audio-how-does-the-3d-sound-work\/).\n\nSo, with 3D audio recording, you get to experience the entire environment in its three-dimensional ambiance. You pick up on the little details such as the distance of sound from the microphone. The sound is recorded with two microphones placed across different positions relative to the subject. After that, engineers like myself use a digital process to manipulate the sounds. Result? You have the virtual illusion of the space; as though you\u2019re actually there.\n\nIt\u2019s of course not just about the technology, but the content. If you are curious about the spatial audio recording methods, read more [here](https:\/\/www.vrtonung.de\/en\/best-vr-sound-content\/). Also, immersive audio is \u2013 and this also applies to everything else \u2013 not something to fix in the studio post-production.\n\n> *The ideal approach is to focus on both production elements as I do with my services. Or even better: Think of projects that work with 3D audio from the get-go. This is where content is again the key to a successful spatial audio marketing project.*\n\n![next generation audio](https:\/\/www.vrtonung.de\/wp-content\/uploads\/NGA-Header.png)\n\n## Why Spatial Audio works in marketing\n\nThe Internet has always been a play for disruptive formats and content. Here, billions of people have already been listening to [3D audio on headphones](https:\/\/www.vrtonung.de\/en\/?p=10369). To engage potential customers, 3D audio can create immersive marketing experiences that allow customers to explore destinations through music streaming and be inspired to book a trip. But the content is fairly simple and hasn\u2019t been thought through.\n\nSo there already is a proof of concept that people really enjoy spatial audio. Additionally, there is so much more potential to make use of that for marketing. For instance the gaming industry allows several applications for brands to attract consumers.\n\nLet me show you what the state-of-the-art is on social media platforms such as YouTube is:\n\n### ASMR Videos on YouTube\n\nThe format is not new. It\u2019s been in the making for decades now. But, the most prominent example using spatial audio is the ASMR videos popularized on YouTube. It\u2019s short for Autonomous Sensory Meridian Response. You can think of it as goosebumps on your head. Sounds like a weird German saying that I made up, but it\u2019s legit science:\n\nWhen you hear a typical ASMR audio demo with the headset on, you get a tingling sensation generated at the base of your spine. The whole experience is chilling and relaxing at the same time. Common triggers for relaxation are tapping on objects, whispering, and water sounds. This is literally what so-called ASMRtist are producing. Basic sound recordings with a special microphone, such as a dummy head. I\u2019m using a 3Dio Omni-binaural pro that can even be used for VR and [head-tracking](https:\/\/www.vrtonung.de\/en\/head-tracking-spatial-audio\/).\n\nASMR videos use 3D binaural sounds to evoke relaxation and calmness. As of right now, there are 6+ million ASMR videos. Many of them have millions of views. It\u2019s proof that consumers already have a familiarity and a taste for these immersive tracks. It, therefore, presents a novel opportunity for companies and marketers around the globe to create a successful audio marketing campaign . The following video shows that the effect is nice, but there is so much more you could do with that:\n\nSubscribe to the latest 3D audio news\n\n### 8D Audio\n\nOK, I\u2019ve mentioned 8D music already multiple times. But since nobody talked about it at the [Tonmeistertagung](https:\/\/www.vrtonung.de\/en\/event\/tonmeistertagung-2021-3d-audio\/), I still have to drop it here. There is [a dedicated article](https:\/\/www.vrtonung.de\/en\/8d-audio\/) about how 8D audio works and why it\u2019s so interesting for spatial audio.\n\nLong story short on the one hand 8D technology (which it is often called but not even something I\u2019d call a tech, rather: gimmick) shows how good 3D audio can work on headphones or even earbuds.\n\nOn the other hand, somebody just used stereo music, ran it through a spatializer, and made it circle around your head. Meaning there definitely are ways to make that better in a spatial audio marketing context.\n\nThese videos have several million views on YouTube in 16:9 format, even as short videos:\n\n* \n\n* \n\n* \n\nThe comments also show how impressively well this immersive experience also works on normal headphones. Thanks to this binaural sound, normal stereo can be used \u2013 which is supported by all social media platforms.\n\nBut I don\u2019t think it\u2019s enough just to have a bit of music spinning around your head. The whole thing becomes exciting when this effect is adapted to the context of marketing and advertising.\n\n## Professional Use-Cases of Spatial Audio in Audio Marketing\n\nLuckily, there already are some projects out there that successfully show how it can be done right. Integrating 3D audio into your marketing strategy can provide customers with an immersive experience and drive marketing initiatives that interest, excite, and convert potential customers. Find videos or audio-only experiences that bring sound to the next level. Specifically produced for online websites and social media campaigns.\n\n### [Sounds of Germany](https:\/\/mp.secretescapes.com\/uk\/2020\/germany\/)\n\nThis is probably the most relevant and finest example of integrating spatial audio for advertisement. If you visit the website, you will find a bunch of videos recorded all across Germany. The campaign successfully engaged potential customers by creating immersive marketing experiences that allowed them to explore destinations and be inspired to book a trip. OK enough self-praise, but the campaign made millions of people experience traveling in an innovative way. With the follow-up production \u201cColorful and creative Leipzig in 3D audio\u201d we could win numerous laurels in international film festivals. So I can claim it\u2019s legit work, yeah!\n\nIn times of pandemic where travel options are limited, these videos with binaural 3D audio soundtracks are the closest thing to reality. They let listeners explore the country\u2019s uniqueness and diversity. It\u2019s an elegant way to give the target audience a taste of what they can expect when they land in Germany using audio marketing.\n\n> *But as I like to say \u201cdon\u2019t try to just recreate reality for immersive media!\u201d*\n\nThe approach was even extended. We collect sounds as an immersive tourist and interact with the points of interest. It was super interesting for me to see that the clients had to think about their sightseeing not only from the perspective of how they look. Suddenly we had to think what landmarks sound like. And since it was Beethoven\u2019s 250th anniversary, I combined all the sounds into four of his most famous masterpieces.\n\nThis is just one concept that I was consulting from start to finish and worked really well. But you can guess there are endless marketing potentials for audio ads, so let\u2019s have a listen to other spatial audio marketing successes\n\n![Sounds of Germany](https:\/\/www.vrtonung.de\/wp-content\/uploads\/PreviewBild3b_1040x585.jpg)\n\n### [Miley by Magnum](https:\/\/www.magnumicecream.com\/de\/kampagnen\/miley.html)\n\nThe Belgian ice cream brand Magnum joined hands with Miley Cyrus \u2013 the pop sensation. Together the collaboration created an exclusive show by Miley using the same spatial audio technology. Magnum\u2019s innovative marketing strategies, including this collaboration, highlight how they integrate audio marketing into their promotion strategy. It was a pre-recorded session in a studio that was then live-streamed to YouTube. With over 15 million subscribers the influencer marketing here was strong. So I was witnessed how the comments were exploding about the innovative use of spatial audio marketing.\n\nMagnum is going to be probably the first brand to take this technology to brand new levels; having delivered an exclusive captivating track by the singer and songwriter. The 8D audio with classic stereo mix is a real winner here.\n\nBut wait? 8D audio? So the sound is literally just circling around your head? Nope, they were smart here! The producers took, what works for 3D audio and combined it a solid stereo mix. This is why the mix didn\u2019t fall apart which is the problem with most productions in [Dolby Atmos Music](https:\/\/www.vrtonung.de\/en\/dolby-atmos-apple-music-3d-spatial-audio\/).\n\nThe full concert is not online anymore but you can find re-uploads on YouTube.\n\n### 8D Audio meets ASMR\n\nIn this project, the Audi R8 Coup\u00e9 V10 GT RWD was showcased through the lens of ASMR and 8D sound to highlight the car\u2019s unique quality and engine sound in a novel way. Techniques of binaural recording were used to create an immersive 8D sound experience that envelops and intensifies the listener\u2019s perception.\n\nCombined with [**ID falsch, oder keine URL gefunden**](https:\/\/www.vrtonung.de\/en\/spatial-3d-audio-marketing-commercials\/) for a special experience.\n\nMy role involved conceptualizing and technically implementing this idea, ensuring a blend of visual and auditory elements to craft a deep ASMR experience. This challenge took me to Guadix, where I recorded the necessary sounds under extreme conditions at the racetrack and prepared them for post-production.\n\n### Merkelphone \/ Virtual Barbershop\n\nLet\u2019s close our eyes for one second because there is also plenty of possibilities to use spatial audio not only in combination with visuals. So here is an example of an audio-only experience. Sometimes the image can support the ears, but when the content allows it, there is another way to get immersed.\n\nOne production that made sense on many levels is \u201cMerkelphone\u201d. Remember, when the chancellor\u2019s private phone got wiretapped by the NSA? Imagine the content got leaked and we can hear what extraordinary normal life Angela Merkel has. From state affairs to the Merkel family recipe for the plum cake, everything is on offer.\n\nHigh-quality recordings and a spatial audio mix create an immersive listening experience that can\u2019t be heard anywhere else. The format and content are unique and really are a genre on its own. It\u2019s not supposed to be a studio cinema soundtrack. To get the feeling of being there was rather the objective. And guess what: The app will also support [head-tracking](https:\/\/www.vrtonung.de\/en\/head-tracking-spatial-audio\/), so there is now explicit content out there or devices such as the Apple Airpods. More info [is here](https:\/\/www.vrtonung.de\/en\/portfolio\/merkelphone-3d-sound-story-audio-drama\/).\n\n![Merkelphone 3d audio](https:\/\/www.vrtonung.de\/wp-content\/uploads\/Abho%CC%88r-CoverSpotify72_1040x585.jpg)\n\n[newsletteroptin text=\"Use 3D audio in marketing \u2013 subscribe for innovative strategies!\"]\n\n## Why Do Spatial Audio Campaigns Make Sense?\n\nLet\u2019s say you want to advertise some outdoor equipment, fishing roads, boats, tents, or something similar. Perhaps you want to advertise a place like a banquet hall or a palace. You would want to capture the feel, the ambiance and make it as realistic as possible. You would want to capture the audiovisuals of the breeze, maybe a bonfire, a river flowing, a tour of the hall, etc.\n\nA spatial audio experience is the closest thing to reality because it just sounds natural. Future Market Insights estimates significant growth in the 3D audio market from 2023 to 2033, highlighting its potential in marketing. It is almost like being outdoors, under the stars sitting next to a bonfire. Combined with [binaural beats](https:\/\/www.vrtonung.de\/en\/binaural-beats-the-hype-surrounding-relaxing-sounds\/) or ASMR it can create an impact on potential customers like never before. The experience is innovative, inspiring, and highly immersive.\n\nThis shared closeness with reality and beyond is what makes spatial audio campaigns in marketing such a promising enterprise. It used to be a problem that not everybody owns a pair of headphones. Today: not an issue anymore and there is so much more to come with digital audio advertising, soundbars, and smart [speakers](https:\/\/www.vrtonung.de\/en\/soundbar-smartspeaker-3d-audio-speakers\/).\n\nWhat\u2019s more, the technology is highly versatile. This means, you can incorporate it into everything that uses the internet.\n\n* Websites (Landingpages, Branded Sites)\n\n* Apps (iOS, Android, XR etc.)\n\n* Social Media (TikTok, 9Gag, LinkedIn)\n\n* Streaming-Services (Spotify, Podcasts)\n\nStereo is available on every relevant social media platform. So we can \u201chack\u201d that with 3D audio. And with platforms such as Apple Music, YouTube or Facebook \/ Meta, we can even make use of multichannel audio.\n\n![Headphones on fire scifi](https:\/\/www.vrtonung.de\/wp-content\/uploads\/vrtestung_a_3d_audio_online_markting_agency_with_a_futuristic_s_4b9c0eb0-41cf-41ad-be02-96c72e31eaf3-aimg.jpg)\n\n## VRTonung \u2013 the 3D audio marketing agency\n\nAs the leading [3D audio marketing agency](https:\/\/www.vrtonung.de\/en\/spatial-3d-audio-marketing-commercials\/) \u201cVRTonung\u201d, we are at the center of the innovative revolution in 3D audio advertising and marketing campaigns. With a deep understanding of binaural soundscapes and immersive sound, we design unique marketing experiences that fully exploit the potential of spatial sound.\n\nOur proven case studies, including \u201cSounds of Germany\u201d and \u201cMerkelphone,\u201d demonstrate our approach, which seamlessly blends technology and content. As pioneers in the world of 3D audio marketing, we are committed to transforming your message into an immersive listening experience, reaching your audience in ways never before possible. Contact us now to create your own groundbreaking 3D audio marketing project.\n\n### Process of a 3D Audio Production\n\nOur holistic approach to 3D audio marketing begins with a no-obligation consultation where we explore your vision and goals together. From there, we develop a customized creative and technical strategy that best reflects your brand or project. Our comprehensive consultation allows us to design the best possible implementation and ensure that every detail is perfectly suited to your needs.\n\n### Recording 3D Audio\n\nOnce the strategy is set, we handle the entire process for you. Our experienced audio engineers work with specialized microphones and state-of-the-art recording technology to capture the spatial depth and atmosphere your message deserves. We also handle voiceover casting to ensure that the voices are a perfect fit for your brand and have the desired impact.\n\n### Polishing in post-production\n\nThe work doesn\u2019t end with the recording. Our post-production experts edit and mix the sound to create an immersive 3D audio experience. As a 3D audio marketing agency, we place great importance on finding the right balance between clarity and immersion. Once the sound is perfect, we also handle the distribution on the desired platforms, be it social media, your website or a specific use case.\n\n![3d_audio_online_marketing_agency](https:\/\/www.vrtonung.de\/wp-content\/uploads\/vrtestung_a_3d_audio_online_marketing_agency_with_multiple_peop_97f495e1-a47a-47f5-b826-fe277c312854-aimg.jpg)\n\n***So now is the time to create new content that people have never heard before. Interested? Contact me know!***\n\n[Let\u2019s create something awesome](https:\/\/www.vrtonung.de\/en\/contact\/)\n\n###Let's talk about your project\n\nWant to use 3D audio in a real project, not just understand it in theory?\n\n[Get in touch \u2192](https:\/\/www.vrtonung.de\/en\/contact\/)","related_articles":[879,2652,7125,2828]},"yoast_head":"\n3D Audio Marketing: How Spatial Audio Can Be Used Successfully in 2025 -<\/title>\n<meta name=\"description\" content=\"The time to use spatial 3D audio for marketing is now! 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