{"id":2245,"date":"2020-07-01T13:21:57","date_gmt":"2020-07-01T11:21:57","guid":{"rendered":"https:\/\/www.vrtonung.de\/?p=2245"},"modified":"2026-11-08T22:39:00","modified_gmt":"2026-11-08T21:39:00","slug":"next-generation-audio","status":"publish","type":"post","link":"https:\/\/www.vrtonung.de\/en\/next-generation-audio\/","title":{"rendered":"Eurovision Song Contest (ESC) goes Next Generation Audio (NGA)"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_opengraph-image":"https:\/\/www.vrtonung.de\/wp-content\/uploads\/NGA-Facebook-blau-aimg.jpg","_yoast_wpseo_opengraph-image-id":"18750","_yoast_wpseo_twitter-image":"https:\/\/www.vrtonung.de\/wp-content\/uploads\/NGA-Twitter-blau.png","_yoast_wpseo_twitter-image-id":"2276","footnotes":""},"categories":[1],"tags":[133,139],"class_list":["post-2245","post","type-post","status-publish","format-standard","hentry","category-unkategorisiert","tag-0dof-en","tag-film-video-en"],"acf":{"remove_from_blog_overview":false,"alternative_title":"","previewimg":18748,"text":"HD, 4K, 8K, 16K? The evolution of the visual component in entertainment media seems to be rapid, but what about audio? \r\n\r\nThe MPEG-H audio format, also known as Next Generation Audio (NGA), is revolutionizing the way we produce and perceive audio content. It enables immersive 3D sound, enhanced audio quality, and audio restoration for an immersive listening experience. \r\n\r\nNext Generation Audio is a catchy name given to the latest auditory evolution in broadcasting and streaming devices.\r\n\r\n##What is Next Generation Audio technology?\r\n\r\nNext Generation Audio should not only provide consumers and users with immersive listening experiences but should also offer interaction possibilities. That sounds very promising, so what\u2019s behind creating it?\r\n\r\nThe DVB consortium decided to support the two formats Dolby AC-4 and MPEG-H. These are both audio formats that support multi-channel and object-based content and also make do with comparatively low bandwidth.\r\n\r\nThe big advantage of object-based audio is its channel independence since the rendering is only done in the playback system of the end-user. Systems that support Next Generation Audio must, therefore, have an appropriate decoder installed. This promises a constantly optimized audio playback.\r\n\r\n[image id=\"16337\"]\r\n\r\n###Control through Meta-Data for immersive audio\r\n\r\nWhat about interaction? The magic word here is: meta data. As already mentioned, rendering takes place in the playback system. The audio definition model (ADM) serves as a framework for next generation audio content, allowing for the intricate manipulation capabilities of sound elements during immersive audio production. \r\n\r\nWith the help of metadata, audio systems can offer personalized listening experiences. Information about positions of audio objects and interaction parameters allow viewers to create their own immersive sound mix. \r\n\r\nSo how does the decoder know what the mix should sound like? That's right, through meta-data. This is transmitted as a separate track and contains information about volume ratios, positions of audio objects, and interaction parameters.\r\n\r\nBesides mixing, the producer can set parameters to determine to what extent interactions between audio elements are possible later during playback. In practice, these are usually volume ratios that can be controlled, or the selection of audio elements from different presets. \r\n\r\nFor example, different languages or voice amplification for people with hearing loss. Theoretically, however, as a producer, you could sound out the possibilities and let intervene in all conceivable parameters during playback. An interesting idea which in turn raises interesting questions.\r\n\r\n###The personalized listening experience sounds great, but not always\r\n\r\nIf you think briefly about the theoretical possibilities of interaction, it quickly becomes clear that it is probably not always sensible to have new audio technology give the consumer so much freedom over individual preferences. \r\n\r\nThink for example of the news or political broadcasts in general. Here, too much individualization would probably be counterproductive or almost manipulative, if certain persons could simply be muted. In other words, how you deal and will deal with Next Generation Audio depends on the content. \r\n\r\nAlso, the question then arises as to whether and how television broadcasts, for example, will develop. The potential for new broadcasting concepts is definitely there!\r\n\r\nEstablishing these new freedoms could prove to be difficult, as users are not necessarily used to being able to intervene in or enhance the mix of a broadcast. Moreover, these interactive possibilities are likely to appeal only to a technology-oriented clientele and will probably pass most of the masses without any concern. \r\n\r\nWho knows, maybe broadcasts optimized for Next Generation Audio could help to ensure that the interaction possibilities are not only registered by people but also actively accepted.\r\n\r\nThe effects of these possibilities on the production and distribution side are also exciting to watch, as the mixer has to say goodbye to delivering a mix set in stone. Pessimistically seen one releases a mix that probably won't be the personally preferred optimum because one leaves its completion to the consumer. \r\n\r\nOptimistically seen it is, however, a new challenge for him to explore and try out new things, and that is exciting.\r\n\r\n[newsletteroptin text=\"Subscribe to the latest 3D audio news\"]\r\n\r\n## South Korea is ahead of its time\r\n\r\nIn May 2017, South Korea introduced MPEG-H, the first Next Generation Audio Codec for a 4K UHD TV service. Major events are often important \u201cspringboards\u201d for the development and advancement of new technologies. \r\n\r\nThe 2018 Olympic Games in Pyeongchang, for example, are important stepping stones for the use of Next Generation Audio. Furthermore, the \u201cRock in Rio\u201d festival and the Eurovision Song Contest have already been broadcast in MPEG-H format:\r\n\r\n[ytvideo id=\"IBqp3SX7gX4\"]\r\n\r\nMeanwhile the format is also officially used in China and Brazil. In this respect, it would be exciting to know what the consumers who already use these formats regularly say in general about it.\r\n\r\n##What about music for audio production technologies\r\n\r\nThe audio codecs AC-4 and MPEG-H are also already used in the purely musical field, for various music streaming services. However, so far only the immersive aspect of Next Generation Audio (NGA) is relevant here. \r\n\r\nThe still quite manageable range of \u201c3D music\u201d is usually only available for an additional charge to the normal subscription of a streaming service. Also, apart from headphones, there are still very few products on the market that can play NGA.\r\n\r\nIt will probably take some time before the format becomes established, unless the audio content is made more easily accessible.\r\n\r\n##Why the ESC is underrated in my opinion\r\n\r\nStrict rules apply to participation in the Eurovision Song Contest. For example, the songs may not have been published before September 1 of the previous year and may not exceed a length of three minutes. Most works actually almost exhaust the 180 seconds \u2013 but shorter is also conceivable.\r\n\r\nCovers are not allowed, but note that the language in which the song is sung is not prescribed, so contributions in fantasy languages are also possible. A maximum of six people per country are allowed on stage, while animals are forbidden.\r\n\r\nThe songs are performed live, but the music comes from a tape. Since 2021, the voices of background singers have also been allowed to be pre-recorded, which was not allowed before.\r\n\r\nWith this, I can't subscribe to the prejudice that \u201cthey all can't sing.\u201d\r\n\r\n[image id=\"16335\"]\r\n\r\n## It can go on like this\r\n\r\nNext Generation Audio definitely has potential to bring a breath of fresh air to audio consumption and production.\r\n\r\nIt remains to be seen to what extent this potential will be exploited. And above all, whether it will reach the people. I think a step in the right direction would be to make accessibility to audio technology more intuitive and attractive for consumers on the one hand, and to make corresponding production tools more accessible for freelance producers on the other.\r\n\r\n[ytvideo id=\"xm_bpzoQNJ4\"]\r\n\r\nThe latter concerns the musical sector in particular. But the technology is already very advanced and the future creative possibilities are endless. I'm really keen to bring immersive and interactive audio to people via NGA \u2013 it can't take much longer.\r\n\r\n[button id=\"44\" text=\"More about the new generation of sound\"]\r\n\r\n###Let's talk about your project\r\n\r\nWant to mix or master your music in 3D and need support along the way?\r\n\r\n[link id=\"155\" text=\"Get in touch \u2192\"]\r\n","related_articles":[273,297,6191,5217]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Eurovision Song Contest (ESC) goes Next Generation Audio (NGA) -<\/title>\n<meta name=\"description\" content=\"Is an audio revolution in the offing with Next Generation Audio? 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