In the games market, virtual reality already plays an important role and other media such as film and TV are discovering the technology for themselves. MusikWoche asked what opportunities music companies see in VR.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_opengraph-image":"https:\/\/www.vrtonung.de\/wp-content\/uploads\/VR-Musik-Facebook_1.jpg","_yoast_wpseo_opengraph-image-id":"2333","_yoast_wpseo_twitter-image":"https:\/\/www.vrtonung.de\/wp-content\/uploads\/VR-Musik-Twitter.jpg","_yoast_wpseo_twitter-image-id":"2335","footnotes":""},"categories":[1],"tags":[21,22,25],"class_list":["post-1380","post","type-post","status-publish","format-standard","hentry","category-unkategorisiert","tag-music-en","tag-news-en","tag-storytelling-en"],"acf":{"remove_from_blog_overview":false,"alternative_title":"","previewimg":16249,"text":"This is an excerpt from my interview in the Musikwoche (music week magazine) about VR music. The whole article can be found [link url=\"http:\/\/www.mediabiz.de\/musik\/news\/\" text=\"here\"]. Since it is only available in German, I wanted to share my thoughts with the international readers of this VR-Sound Blog on VRTonung.\r\n\r\nTEXT: JONAS KISS\r\n\r\n##Forecast about the future of VR Music\r\n\r\nThe Bitkom industry association sees the topic of Virtual Reality (VR) already on its way to the mass market. The association drew this conclusion on the basis of its own representative survey conducted by Bitkom Research. The central result was: 32 percent of all Germans have already tried VR themselves. Bitkom also asked about the applications used. With 70 percent, games are right at the top here. In contrast, only 15 percent of the respondents visited music concerts via VR. Also, the US market researchers of SuperData estimate the musical market share of the VR turnover cake at just three percent.\r\n\r\n>\u201eIn VR, as in classical film, music has a serious role in the overall work, which is why the three percent seem too low to me.\u201c,\r\n\r\nsays sound engineer Martin Rieger, founder of VRTonung. He sees many possibilities to creatively use music in the context of Virtual Reality and Augmented Reality.\r\n\r\n[image id=\"16247\"]\r\n\r\n>\u201eBut few people like me really know what works, because technology offers many pitfalls, and a consumer market doesn't really exist yet. Investors are reluctant to spend on expensive production costs, and how the end product will sound is often not quite clear despite good pre-production. There are always surprises.\u201c\r\n\r\n##Best-Practice for using music in virtual realities\r\n\r\nPersonally, Martin Rieger prefers to use VR music in the context of VR experiences to guide the user's gaze. He was able to successfully apply the principle in the 'Bauhaus in Bavaria' project, among others. Together with the composer Andrej Melita, he developed a sound concept in which individual instruments were located in the room and gave indications of the most important places in the picture. However, VRTonung currently finds it difficult to make a prognosis, as there are only a few rules of thumb that he has worked out himself, as to how one can work with music in VR at all.\r\n\r\n[image id=\"16245\"] \r\n \r\nRegardless, he is sure that VR music, especially in combination with visual and interactive storytelling, can create great experiences, even if music is used less as a linear entertainment medium.\r\n\r\n>\u201eAfter all, you don't buy VR glasses just to listen to music, but you want to immerse yourself in a world of experience with everything around it..\u201c\r\n\r\n[newsletteroptin text=\"Learn more about Music in VR\"]\r\n\r\n##Further thoughts, which would have blown up the magazine contribution\r\n\r\n[image id=\"16243\"] \r\n\r\n###VR Music and Technology\r\n\r\nEven if VR sound falls into the category of 3D audio, there are many special cases here, such as head tracking or head locking, in-head localization or even 6 Degrees of Freedom (6 DoF), i.e. applications in which you can literally go towards the music or move away from it with a few steps. Accordingly, this has to be considered early in the production process and a so-called experience has to be considered, which is also supported by the visual.\r\nFunnily enough, the consumption of music in VR reminds me of that of records. You have to consciously deal with it, prepare the technology and take it into your hands, sit down and then dive into the music, immersion is the big keyword.\r\n\r\n###Immersive audio good and beautiful, but\r\n\r\nThe targeted viewing through 3D audio is one of the things that work much better through the sound than through the image. In the cinema, surround sound or Dolby Atmos is nice, but it doesn't change the story, because you always look ahead without any head movement. In VR, however, spatial sound changes where the consumer is looking, while static stereo audio runs the risk of overlooking the most important elements of the experience.\r\n\r\n###Spatial Audio or Stereo?\r\nI have played through different examples of VR music. At my blogpost [link id=\"834\" text=\"Virtual Reality Music at 360\u00b0 videos\"] I go through the different applications, for example\r\n- Live music concerts in 360\u00b0 videos\r\n- 360\u00b0 music videos\r\n- Music with 3D audio without an image\r\n- cinematic storytelling with music\r\n\r\n##The whole article on\r\n[link url=\"http:\/\/www.mediabiz.de\/musik\/news\/\" text=\"MusikWoche MediaBiz.de\"] with more topics like\r\n\r\n### Virtual Reality meets Showcase\r\n\r\n### Digitalization is lagging behind\r\n\r\n### Gaming as a pioneer\r\n\r\n### The Fantastic Four - Fanaventurea\r\n\r\nHere you can find my Q&A video about virtual concerts, 3D audio and much more : https:\/\/youtu.be\/OJjwTU473t0?si=wVOKJBp65W0HtwDR\r\n[button id=\"44\" text=\"Back to the Blog\"]\r\n\r\n###Let's talk about your project\r\n\r\nAre you working on a VR experience and the audio still feels flat?\r\n\r\n[link id=\"155\" text=\"Get in touch \u2192\"]\r\n","related_articles":[871,834,1453,1467,1555]},"yoast_head":"\n